A good friend of mine in UK bought this drink at the store after the quake in Kumamoto, Kyushu on 14th last week. It’s the black bear character called “Kumamon” and she knew it’s popular icon of Kumamoto Pref. (represent their local produce) when she went to Japan and well known in some of Asian countries too. The product is a beer flavor drink with local tangerine juice from Kumamoto… without alcohol.
Many of Japanese local government create these character and promote their produce and tourism. I always feel the package of Japanese Product in other countries are just printed in Japanese and difficult to guess what’s the item or where it comes from. But this black bear may contribute and tell it’s from Kumamoto or made by Kumamoto food produce. Hope this will help for Kumamoto and their recovery!